If you use the Open Street Map plugin to display the location, there is a function that enables the registration of a place that you can re-use in single photo edition. Not in batch management, unfortunately.

To make geolocation easier, you may also have a look at the very new plugin Geo Tag Editor. (Only 2 languages available at present for this plugin, French and English)

gueba wrote:

You can use the mass editor to set geo coordinates.

Sure. But first you need to manually copy geo coordinates from the OSM page of the image of the same object with coordinates already set.
This all could be done, that's clear. And I use this way often. I was just thinking how to reduce the number of steps to do this.

Thanks,
  Alexandr